Legal · SMS Compliance

SMS & Twilio A2P 10DLC Policy

How we send text messages, how consent works, and how recipients control what they receive. Fully compliant with TCPA, Twilio A2P 10DLC, and carrier guidelines.

Last updated: May 2026

1. Who sends the messages

SMS messages sent through FPI products (Mesa ATS for recruitment, Reviews AI for review requests, Mesa CRM for customer follow-up) are dispatched under our registered Twilio A2P 10DLC campaign brand: Front Page Intelligence, Inc.

Customers operating FPI under a white-label agreement may use our shared brand or register their own dedicated brand and campaign. Either way, the messages are A2P 10DLC compliant.

2. Consent

We send SMS only after obtaining prior express written consent from the recipient. Consent is captured at one of these moments:

  • A candidate texts a keyword to apply (the keyword acts as consent for the recruiting conversation).
  • A customer enters their phone number into a Reviews AI request form.
  • A lead opts in via a Mesa CRM web form with explicit SMS consent language.
  • A customer or candidate has an existing relationship with the operator and has provided their phone number for related communications.

Consent is logged with timestamp, source, and IP address for compliance review.

3. Message types and frequency

FPI products send the following message categories:

  • Transactional (account verification, scheduled interview reminders, review request follow-up, sales rehash) · sent as needed based on customer-defined triggers.
  • Conversational (Mesa ATS AI Conversation Persona nurturing a candidate) · message frequency depends on candidate engagement, typically 3 to 10 messages over the application window.
  • Promotional (campaign blasts, blitzes, marketing announcements) · only sent to recipients who explicitly opt in to promotional messages. Default frequency cap is 4 messages per recipient per month unless overridden by the operator.

4. Opt-out handling

Every recipient can opt out at any time by replying with any of these keywords:

STOP · STOPALL · UNSUBSCRIBE · END · QUIT · CANCEL

FPI immediately stops all messages to that number and sends a one-time confirmation: “You’ve been unsubscribed from {{org}}. Reply START to opt back in.”

Recipients can re-subscribe by replying START or YES.

5. Help command

Replying HELP returns a one-time message identifying the sender, the program purpose, support contact, and the opt-out instructions:

“{{org}}: {{program}}. Msg & data rates may apply. Reply STOP to unsubscribe. Reply HELP for help. Support: [email protected]”

6. Rates and fees

Standard message and data rates apply. FPI does not charge recipients for receiving messages. Carrier fees vary by mobile plan.

7. Prohibited content (SHAFT)

Per Twilio A2P 10DLC guidelines, FPI prohibits messages containing:

  • Sex (adult content, pornography)
  • Hate speech, harassment, or discrimination
  • Alcohol promotion targeted at minors
  • Firearms or weapons sales
  • Tobacco, vaping, or cannabis products

FPI also prohibits messages related to gambling, payday loans, debt collection, and any other content carriers classify as high-risk.

8. Geographic scope

FPI SMS is currently available in the United States and Canada. International SMS support is on our public roadmap. See Resources for status.

9. Audit and reporting

FPI maintains audit logs of every SMS sent, every consent captured, every opt-out received, and every delivery status callback from the carrier. Customers can export their own audit logs from Command Center at any time. We retain these logs for at least 24 months for compliance review.

10. Carrier filtering

If a message is filtered by the carrier (T-Mobile, AT&T, Verizon, etc.), FPI automatically refunds the credit, logs the filter reason, and adjusts message content where possible to avoid repeat filtering. We do not bill customers for messages that fail to deliver due to carrier filtering.

11. White-label tenants

New white-label tenants inherit FPI’s registered A2P 10DLC campaign brand by default so they can start sending SMS the same day they sign up, skipping the typical 4 to 8 week T-Mobile vetting window. Larger tenants may register their own brand and campaign at their option (we facilitate the process). Either way, all messages are fully A2P 10DLC compliant.

12. Reporting abuse

If you believe an FPI customer is sending non-compliant or unsolicited SMS, report it to [email protected]. We investigate every report and take action including warning, suspension, or termination of offending accounts.

13. Contact

SMS compliance questions: [email protected]